ÌTÌ — Brand identity & interactive brand guide

Context

ÌTÌ — "from African terroir to the cup" — is a specialty coffee brand imagined end to end: artisanal roasting of single-origin beans from Ethiopia, Rwanda and Burundi. A branding project designed entirely, from strategy to web deployment.

Goals

• Build an identity that honors the terroir without slipping into folklore
• Replace the brand-guidelines PDF with a living web brand guide
• Demonstrate the system's consistency across concrete applications

Solution

A manifesto built on four pillars — traceability, artisanal roasting, human warmth, transparency — expanded into a complete visual system, presented in an interactive guide with anchor navigation.

• Identity — wordmark and seal, five colors rooted in espresso and earth tones
• Typography — Fraunces (display), Hanken Grotesk (text), Space Mono (data)
• Brand voice — authenticity over marketing hyperbole
• Applications — packaging, storefront, stationery and merchandising in real mockups

Stack

• Frontend: Next.js + TypeScript, Tailwind CSS
• Images: optimized WebP, lazy loading
• Hosting: Vercel